Statements
from Apple Employees:
•Alistair
Taylor: "...we should have a small kitchen where we cooked
and had our meals if we were entertaining anybody instead
of going out and spending 30 pounds at a restaurant...Most
of the extravagances were due to Peter Brown and Neil
Aspinall sitting down and having superb four-course lunches
with classic wines in the dining room at Apple.
•"Nobody
around here deals in cash. We've got checkbooks, credit
arrangements, dozens of accounts, but there are no mountains
of used fivers lying around" (Taylor, A p. 147).
•Alistair
Taylor: "The money was coming in so fast, but there were
no controls. I got laughed out of court when I tried to
control Derek. That's when I said we needed a "Beeching",
and the next thing I read was that John and Yoko had gone
to see Lord Beeching. They had taken it literally. It
evolved from that and, of course, we ended up with Allen
Klein. So, the man whose head is on the chopping block
first is the guy who thought the idea up. Klein fired
me
.
•Press
Office Release: We in the Press Office, as undersigned,
are paying for an advertisement ourselves because we believe
the record Govinda by the devotees of the Radha Krishna
Temple, produced by George Harrison, to be the best record
ever made! You too?
•One
of the Scruffs was eventually hired by Apple as a receptionist
and John paid her a clothing allowance because he liked
to see her dressed in all in black or all in white. Another
became a tea girl at Apple (Flippo, p. 275).
•An
employee at Apple: "Everybody in the business knows what
a joke it (Apple) is".
•Alistair
Taylor: Somebody said to Paul, "What is it like to sack
someone like Alistair Taylor?" They quoted
my name, and he said, "Oh well it's just got to be done."
I feel they just chickened out. I thought Paul and I
were very close. Obviously we weren't! I just didn't work
for them for God's sake. I mean, I've been on
holiday with them. They confided in me. I could write
a book that would make Peter Brown's look like Enid
Blyton, and yet they did come to rely on other people
doing everything, including jobs like that. A very strange
quartet!"
•Nigel
Oliver: We used to take stacks of albums out of Apple.
All of the albums that were supposed to be posted to America
we never sent. I was the best office boy though; people
thought I was the one who could be trusted, I wore a suit
and I was making seven pound fifty (Granados, S. Those
Were the Days. p. 66).
•George
Peckham: Eventually I had to sit down with George and
the others and tell them that people want to come and
cut at Apple and I asked if we could open up Apple to
outside clients. They agreed and the next thing you know
Apple studios was up and running. It was busy as h***
after that (Granados, S. Those Were the Days. p. 37).
•After
Brian died Apple started to expand into music publishing,
signing new artists, sponsoring inventors, and generally
putting into practice the principal of making business
fun. Business at NEMS wasn't fun at all, so a phone call
from John a few days ago was very welcome. "Hello, Alistair.
You're looking a bit pissed off at NEMS recently". "I
am, really. All the infighting is getting to me". "Well,
would you like to come and be General Manager of Apple?"
I didn't need a second invitation. I've given my notice
to NEMS and I'll transfer to Apple as soon as I can (Taylor,
A. p. 108).
•Pete
Bennett: Paul McCartney hated the strings on Let It Be,
and he didn't want Phil Spector producing the album. Paul
complained to us, but we put it out anyhow. It wasn't
even Klein's doing...We put it out because John Lennon
wanted it out. You have to understand that Lennon was
Director of Apple Records. Lennon had the last say, and
for whatever reason, they made Lennon the president when
they set up Apple
(Granados, S. Those Were the Days. p. 130).
•Derek
Taylor: At 8 O'clock one morning I got a phone call...it
was all four of them, rowdy and friendly and sober and
calling, I assume, on a whim. 'Come back to England and
run Apple' one of them said. What did that mean? 'Run
Apple Records', said John. 'This is George's idea. I've
asked Mal but you can do it anyway with Mal'. 'Bullocks
to yer', said Paul. 'He asked Peter Asher'. 'You can come
and drive the big green jobs anyway', said George...The
best thing would be to come and talk about it . Taylor
agreed and within days of the conversation, he was already
making plans to move his family back to England (Granados,
S. Those Were the Days. p. 31)
•Apple
Promotions Manager Pete Bennett: George Harrison was pleading
with me to do something for
Badfinger, so I broke Come And Get It on WLS in Chicago
by buying air time, one minute commercial
spots, and playing Come And Get It. It was like a paid
advertisement, but the radio station didn't make us say
it was. After we started playing the spots, people started
calling in and the program director started playing it,
so that's how we broke Badfinger in America (Granados,
S. Those Were the Days. p. 128).
•
John Kosh, 23 year-old London artist and designer of the
Get Back album cover and book: I wasn't exactly staff,
but I had an office. I started out on the ground floor
in Ron Kass' old office, then I ended up on the third
floor with Derek Taylor. They didn't have an art studio;
we just had an office. Looking back on it, Apple's fees
were ridiculously low, but you didn't need much money
in those days. We would sometimes get paid in substances,
though I don't know how it was channeled. None of the
suits and ties ever got an idea of what was going on.
But wherever we went, we went first class. Apple sent
me to New York for six months and I lived off the fat
of the land-all paid by Apple. (Granados, S. Those Were
the Days. p. 103).
•Tony
Bramwell: I was hired to work for Apple Films. I was at
Apple records for about a year before we started up Apple
Records. The problem with Apple films was that United
Artists, who had the rights to finance and distribute
Apple Films, didn't think it was such a great idea...so
that was a bit of a disaster. We actually bought the rights
to Lord of the Rings which The Beatles would have starred
in...we were actually in pre-production (Granados, S.
Those Were the Days. p. 31)
•Neil
Aspinall: A lot of people put themselves forward to run
it...but there didn't seem to be any unanimous choice.
So I said to them, foolishly I guess, "Look, I'll do it
until you find somebody that you want to do it (Granados,
M. Those Were the Days. p. 12)
•Derek
Taylor: I slipped into it [the position as Press Officer
for Apple] having been appointed personal
assistant to Brian Epstein. I got the job because old
colleagues on the press started to ring me up saying,
"Come on, we know you're in there". And I'd say, "I'm
not the Press Officer. He's in the other room". So
they'd say, "You can't give us that..." George Harrison:
Also the Press Officer we had was useless. I think
we all benefited when Derek got that position because
he knew their needs having been a press man. We trusted
his ability not to sacrifice us to them. I think it worked
quite well (Giuliano Lost Int. p. 158).
•Neil
Aspinall: We didn't have a single piece of paper. No contracts.
The lawyer, the accountants and Brian, whoever, had that.
Maybe The Beatles had been given copies of various contracts,
I don't know. I didn't know what the contract was with
EMI, or with the film people or the publishers or anything
at all. So it was a case of building up a filing system,
find out what was going on while were were trying to continue
doing something (Granados, M. Those Were the Days. p.
19).
•Once
the smoke had cleared, it was obvious that Klein had negotiated
an exceptionally lucrative deal for himself. Peter Brown
admits that he had no idea of why The Beatles would offer
Klein such generous compensation: "They had no idea how
to negotiate. I don't know where their heads were" (Granados,
S. Those Were the Days. p. 89).
•Ken
Mansfield: Capitol President Stanely Gortikov called me
one day and told me that the Beatles, mainly Paul McCartney
and Ron Kass, has asked for me to head up Apple Records
in America. 'You don't have to tell us where you are or
what you're doing and you don't have to clear your expenditures.
You only have one responsibility-to keep it together with
The Beatles...The only thing that happened was that my
stationary changed to US Manager of Apple Records. But
Capitol paid my salary. I became the personal liaison.
Everything had to go through me. (Granados, S. Those Were
the Days. p. 45).
•Ken
Mansfield had very high hopes for The Iveys in America.
"I believed in Maybe Tomorrow so much that I had 450,000
copies pressed up. We came out full blast, had radio play
and acceptance from the stations, but we ended up probably
selling 200,000 copies (Granados, S. Those Were the Days.
p. 55).
General
Statements:
•Apple's
management team consisted of Alistair Taylor: "a glorified
accountant with some management experience", Neil Aspinall:
"who had never finished his accountant training and was
a road manager", and Peter Brown: "who, like me, had been
a shop assistant in Liverpool selling records"..." running
a multi-million dollar company (quotes from Alistair Taylor).
•In
the end Jeremy Banks was the only employee to be declared
redundant and he was fired in November 1968. During his
six months at Apple, Banks did coordinate some successful
publicity photo opportunities and he set up several deals
which gave Apple a royalty for all Beatles photos that
were provided to the press. However, he was also notorious
for spending most of his time at Apple pursuing freelance
work and consuming a potent mixture or champagne and diet
pills. To help out the press office after Bank's departure,
Derek Taylor hired Mavis Smith to be his assistant (Granados,
S. Those Were the Days. p. 63).
•Concerning
the move to Savile Row in 1969: Apple added another office
boy to their staff-18 year-old Nigel Oliver (Granados,
S. Those Were the Days. p. 65).
•One
Apple Boutique employee that the Beatles were particularly
keen to keep on Apple's payroll was the enigmatic Caleb.
Not wanting to lose the services of a good mystic, the
Beatles brought him over to Saville Row, with the aid
of his i ching coins, he proceeded to contribute to the
decision-making process at Apple.
He remained at Saville Row for several months, until one
of his coin tosses suggested that it was time for him
to move on (Granados, S. Those Were the Days. p. 49).
•They
(The Fool) had know for some time that The Beatles were
looking to diversify, and Simon and Marijke had previously
run a boutique in Amsterdam know as The Trend. The Beatles
were receptive to their ideas, and it was agreed that
they would be employed to create designs exclusively for
the boutique which, along side garments, would also sell
an assortment of Eastern knick-knacks, furniture, posters,
and underground books (O'Del, Denis. At the Apple's Core,
p. 75).
•From
Clayson p. 129 on Ringo: Whenever he was in the mood,
he'd lean forward on the hard-backed
Regency chair in his office and play company director.
For awhile he shrugged aside the disgusting realities
of the half-eaten steak sandwich in a litter bin; the
receptionist rolling a joint of the best Afghan hash;
the typist who counted paperclips and span out a single
letter (in the house style of no exclamation marks!) all
morning. Then she popped out, not returning until the
next day. A great light dawned. "We had like a thousand
people that weren't needed-but they all enjoyed it; they're
all getting paid for sitting around.
We had a guy there just to read the tarot cards, the I-Ching.
It was craziness (Melody Maker).
•Derek
Taylor discussed being given the job of "Office Eccentric"
with Paul McCartney. Quite to Taylor's surprise McCartney
agreed with his quixotic request and instructed Taylor
to have an appropriate sign made for his office door.
Sadly, like so many of the ideas that were bounced around
Apple's Wigmore Street office during that time, nothing
more ever became of the idea of an "Office Eccentric"
(Granados, S. Those Were the Days. p. 31)
•The
Beatles decided to go into business with him (Magic Alex),
financing a company called Fifty Shapes Ltd. Later when
the Beatles decided to make Apple an all-inclusive entertainment
organization, Fifty
Shapes Ltd. renamed Apple Electronics and brought into
the Apple fold (Granados, S. Those Were
the Days. p. 20).
•The
Beatles had lured several Abbey Road Studios employees
to come over to establish Apple Studios.
One of the first was former Abbey Road engineer Malcolm
Davies, who was hired to run the cutting room in the Apple
basement for the Beatles exclusive use (Granados, S. Those
Were the Days. p. 36).
•Some
employees charged clothes and food for their own use to
Apple.
•To
represent Apple at Capitol's Hollywood office, Capitol's
Director of Independent Labels, Ken Mansfield, was hired
to be North American Manager of Apple Records (Granados,
S. Those Were the Days. p. 45).
•To
assist Davies in the cutting room, Liverpool musician
George Peckham was hired to train as an Apple Studios
cutting room engineer (Granados, S. Those Were the Days.
p. 36).
•In
January 1968, he (Terry Doran) hired Mike Berry-a former
assistant at Sparta Music Publishing-to help scout new
talent and secure cover versions of Apple Publishing copyrights
(Granados, M. Those Were the Days. p. 18).
•Dubbed
"Magic" Alex by John, Mardas convinced him that all kinds
of fantastical ideas and patents were possible if he were
given the financial backing (O'Del, Denis. At the Apple's
Core, p. 74).
•Peter
Brown was given permission to hire an assistant in April
1969, he hired a 20 year-old Londoner
named Bill Oakes (Granados, S. Those Were the Days. p.
82).
•The
flower arranger came in once a week. Corsages and long-stem
roses were going to persons unknown.
•Derek
Taylor came to Apple to work before they even knew what
he would do there (Giuliano).
•Apple
selected a 33 year-old American named Ron Kass to be President
of Apple Records. Prior to be
hired by Apple, Kass had been in charge of UK operations
for Liberty Records (Granados, M. Those
Were the Days. p. 27).
•They
named 45 year-old Dennis O'Dell as Director of Apple Films.
O'Dell had previously worked with The Beatles on A Hard
Day's Night and he was highly regarded in the film industry
and the Beatles circle (Granados, S. Those Were the Days.
p. 27).
•Disillusioned
by the whole experience, Fire spent the remainder of the
year getting out of contracts with their managers, Decca
and Apple, and they eventually went on to release an album
on another record label (Granados, M. Those Were the Days.
p. 19).
•While
(Mike) Berry's attempt to supplement his Apple salary
with songwriting royalties was ethically
questionable and certainly not in the spirit of Apple
(although he did assign the publishing rights of Around
the Gum Tree to Apple) the bubble gum style of Around
the Gum did have some commercial merit and ended up being
a regional hit when it was recorded by a group called
The Real McCoy later that year (Granados, M. Those Were
the Days. p. 19).
•Ronan
O'Hahilly, former boss of Radio One joins Apple as Business
Advisor. August 68.
•Paul:
The idea of Apple is that even if you are a clerk in an
Apple office or in anything to do with Apple, we really
do try to turn you on. There is a definite effort to turn
people on in this building. The people who don't want
it, who don't like it, will go back to being hired clerks
because they'd rather do that. But if you want to come
here in order to be a sort of turned-on clerk, that's
great. I think occasionally too much of it goes on and
you don't get much work done because everyone's so busy
turning each other on. But it is nicer. I mean it really
is a different atmosphere in this place from any building
I've ever been in.
•There
were questions about the whereabouts of the colored TV
and carpet that vanished from John's office, which typist
was phoning Canberra every afternoon, why had so-and-so
given himself a 60 pound raise and why is he only seen
on payday? (Clayson p. 145).
•Alistair
Taylor: Alex has designed a tiny throwaway radio supposed
to sell for a few pence and made out of a few pieces of
plastic. I heard a prototype that would fit in your pocket
and looked as if it were made out of the leftovers from
a child's construction kit, but it worked just fine. Quite
an inventor! (Taylor, A. p. 115).
•Tony
Bramwell received a note from John telling him not to
do pre-publicity for 'The Ballad of John and Yoko' because
of the potential problems with radio stations over the
'Christ' lyric in the song.
•Meanwhile
Apple, the group's self-sacrificial gesture to hippie
correctness, set up "to encourage unknown literary, graphic
and performing artists," was merrily leading them to the
brink of chaos and bankruptcy in the days before Aspinall
assumed sole control. In the vacuum left by Epstein, the
group claimed to be managing themselves; in fact, day-to-day
arrangements of their affairs fell to Aspinall. Lennon
once offered him the job of manager, but amid the general
confusion he turned it down (The Sunday Times: The Culture:
Section 10: 12 November, 1995, pages 4-5).
Credit/Debit
Figures:
•There
was no scale of wages at Apple. The House Hippie (office
assistant) received £10 per week. He subsidized this wage
by lying about taxi rides taken and keeping the reimbursement
from Apple. He did eventually write a letter asking for
the equivalent of 70 U.S. dollars. It is not known to
the author whether he ever received it (Dilello).
•Photographers
held Apple in high regard as Apple was supposed to pay
some of the highest fees in the business. A photographer
could earn up to £500 per photo (Dilello).
•Considering
that [Derek] Taylor was one of the premier publicists
in the music industry, the salary that Apple gave him
£115 a week-was rather average, even by 1968 standards.(Granados,
S. Those Were the Days. p. 31).
•Despite
the widely-held public perception that anyone associated
with the Beatles or Apple were earning fabulous salaries,
only Peter Brown and Ron Kass received any special compensation.
"The most I ever made was £30 per week", laughs Bill Oakes."They
were cheap bastards...Peter Brown had a marvelous deal...
He made around £100 a week, but he had everything paid
for...his mews apartment, his restaurant bills, his groceries,
Jimmy, the Apple doorman, used to get Peter Brown's groceries
(Granados, S. Those Were the Days. p. 32).
•Apple
had a deal with a London agency that gave the agency 65%
of all the photos sold.
•The
phone bill was £4,000 for a quarter. Non-employees were
also using the phone.
•Ironically,
several months after Richard DiLello's optimistic proclamation
to Rolling Stone that the Apple staff would have jobs
for as long as they wanted, Allen Klein closed down the
Apple Press Office in July and fired DiLello and secretary
Carol Paddon after they both made comments on the depressed
state of Apple's affairs in an interview in an English
magazine (Granados, S. Those Were the Days. p. 134).
•The
house hippie (office assistant) resigned during the wake
of Allen Klein's firings. But he found out you get three
times more money if they fire you, so he asked for his
resignation back. He got it.
•He
(Magic Alex) would be paid a good wage (According to Barry
Miles in Many Years From Now around £40 a week and 10
percent of any profits from his inventions) (O'Del, Denis.
At the Apple's Core, p. 75).
•Neil
Aspinall and Pete Shotton took a business trip to New
York for Apple business. They would meet with the Beatles'
U.S. lawyer, Nat Weiss to discuss launching a branch of
Apple in Macy's and Sgt. Pepper discotheques.
•Two
"models" joined Aspinall and Shotton in their hotel for
their last night in N.Y. Neil and Pete had an early flight
the next morning, so they told the girls to sleep in and
order breakfast at Apple's expense. Room service and telephone
charges for that morning alone were for over $1,000. Items
included steak, strawberries, champagne, and a case or
two of liquor to take home.
•A
memo from Allen Klein to Alistair Taylor said that if
someone is working over lunch please notify the kitchen
by 12:15. This would cut down on expenses. This policy
also affected those employees who did not have a lunch
expense account.
•John
commenting on Neil Aspinall: I was the one that protected
him many times from Paul. Paul had no love for Neil and
vice-versa. And all of a sudden he's a Paul man. Because
they clung to Paul-Derek included-because they all thought
Paul was the one who was going to hold it all together.
So they had a choice of which side to come down on, and
they chose Paul, and the past, and I cut'em off. You see
they get under the delusion that they are the Beatles.
They begin to think that they are the Beatles, that they
are the source of power (McCabe/Schonfeld p. 72. For the
Record).
•In
1970 Apple accounts were released which showed that accountants
wrote off three motor vehicles because the accountants
didn't know if the cars actually existed or who owned
them. This accounting information only covered to the
end of 1967.
•Derek
Taylor asked for permission to buy a £150 light show for
the press office. It would make people happier and they
would like to see it, he thought.
•Hundreds
of pounds of records were being handed out to anyone who
asked for them. Staff, friend of staff, disc jockeys,
music columnists and legitimate people were getting two
copies. Cost was 22s every time one was handed out (Dilello).
•The
liquor bill was £600 per month and the food bill was close
to that (Dilello).
•DJ's,
producers, journalists were going to The Speakeasy on
Apple's accounts (Dilello).
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